Ms. Cobb is the Vice President of Marketing for DayTwo.
Paula is a proven executive with over 25 years of strategic marketing and portfolio management for global enterprise companies and healthcare systems.
Paula has extensive experience with virtual care, health informatics solutions, and patient engagement platforms. She has in-depth knowledge of technology solutions like EMR, health digital platforms, AI, interoperability, data management, performance, and analytics.
Paula is recognized as a change leader for organizations that want to transform their internal communications and accelerate their external marketing and customer engagement activities. She is a catalyst for elevating the strategic value of marketing through value-based messaging, positive sales engagement, and leadership alignment that achieves financial growth objectives, improved customer engagement, and world-class customer satisfaction results.
Paula joined DayTwo in 2022. Prior to that, she worked for Philips Healthcare, McKesson, Computer Sciences Corporation, TM Floyd & Company, and Godsey & Gibb Investment Management Firm.
Paula recently spoke at Edge 2022, Healthcare Executive Forum, The Elizabeth Dole Foundation Caregivers Conference, and HIMSS global conference
“Great marketers are like directors in entertainment – never seen or heard, but their voice is projected through every interaction our employees have with customers. We set the stage, rehearse, watch the performance, smile and know – we can do this even better – because anything is possible.”
Paula is a graduate of the University of South Carolina, Southern Wesleyan University, Insurance Institute of America, and the Leadership Program at Wharton Institute in Pennsylvania.
She is currently serving on the Federal Advisory Committee for Veterans’ Family, Caregivers, and Survivors. She is also served as a leader on Political Action Council, Council on Aging, and ATA. She served as National Director of Diversity Communications for PAVE organization. Member of the Marketing Leadership Council for Philips, McKesson, and CSC. Director of Communications for Spring Valley Education Foundation. Paula is a graduate of the Senior Women in Leadership program. Paula has also co-founded the Live Like London Foundation in memory of her daughter London Harrell.
Paula is married to Dennis Brantley has four boys, Maddux, Degan, Gordon and Hardin, and resides in Chapin, South Carolina. An avid sports fan and fireworks enthusiast, Paula enjoys traveling, being anywhere near water, and bringing friends and family together when she is home.